Do Mortgage Leads Still Work?

Ihave seen many post on websites, broker chat rooms, outpost, and comment sections about mortgage leads being bad and down right fraudulent. Well I have taken this question to the next level, "Are mortgage leads still worth buying?"The answer is of course. I ran an experiment in late July that tested major mortgage lead websites and this is what I generally found.



Mortgage leads are a much more competitive marketing tool compared to several years ago.



Online shoppers definitely do submit their application to more than one site when shopping online - this is the biggest issue noted through out our research.



Return policies are the biggest key to making this investment profitable.



Time spent on calling mortgage leads can be enormous if you let it.



The ROI on mortgage lead purchases is still high if you manage your purchases, people, and profits correctly.



The biggest issue with calling mortgage leads is that we as mortgage brokers and loan officers are spoiled or think that we are calling deals - not leads!



Leads have to be worked, worked, and worked some more.



We bought 10 mortgage leads each from 5 top sources and the results were pretty good. We found that 3-4 were completely bad and the rest had to be called over 4 times just to make initial contact. In the end we had to work the leads for about 3 days and we received 3 applications and one deal went to the table. We found this in 3 of the companies we reviewed.



The outlook we have on the scenario is this - 10 leads for an average of $150.00 and we got 3 potential deals -2 deals we could not get because of the borrowers situation - which is not the lead companies fault - and the other one we had to work for over a week to get a deal struck and bring in 2245.



00 in total fees to our net branch.



What a massive ROI - don't you think?



Another scenario we had was a reorder with a company that we did not strike a deal with, but this time we bought $500.00 in leads and the return was the same. Did we complain, NO, we profited over $1500.00 for a $650.00 investment - that is an easy choice in my office. After calling these leads we called and interviewed a few of the mortgage lead companies and asked them how they view their product and view the brokers that buy leads from them.



First we spoke with Dave Henry (http://www.leadorder.com) and he spoke with us about the cost of generating quality mortgage leads. Dave stated "Mortgage leads can cost between 8 dollars to 14 dollars just to generate, as long as you are using legal and ethical methods to generate mortgage leads. We do not participate in SPAM or incentive backed leads and that drives cost up and drives quantity down."



"With cost going up it has forced 100% of all Lead Companies to work with other marketing companies - do not be fooled all of them do - this in turn can drive down quality because as a company you can not screen every lead.



To combat this we have instituted a verification process that all our affiliate leads go through before hitting our system."



Off the record Mr. Henry stated that he sees his company as a leader in Lead delivery, a big issue with most lead buyers. Their MLT, Mobile Lead Technology, a system powered by Yahoo actually sends a text message or page to a mobile device once a lead hits your email - We say that is a cool idea!



The second person we spoke with was Jayson Williams with Leadbull.com (http://www.



leadbull.com) a mortgage lead company with one of the largest member databases on the web. Jayson states "Our system is simple and since we do put so many leads on our system from our own websites and other marketing companies we want all of them to be backed with the best return policy, so we credit back most request if they fall in our parameters. We want to make the experience easy and profitable. The main issue we find is brokers that call a lead 2-3 times do not get an answer and try to report as bad - just because a borrower does not answer the phone or call you back does not make it a bad lead.



"



Jayson says "Our system is based on 3 principles - fair trade - good service - and affordable products. We know that most LOs or Brokers are new or have good employees below them and are responsible for keeping their leads flowing. This is why we offer such a vast array of products like aged leads that are good for telemarketing or new loans officers getting their feet wet. Our verified and exclusive leads come in at a slower rate but are packed with much success. These leads are good for the experienced employee that can close a hot deal and fast.



"



We asked Jayson about exclusive and verified leads and he stated the main thing to remember is that "most lead companies are trustworthy and do sell their lead once or the stated amount of times, but the Internet has made it so easy for a borrower to submit an application to 3 different sites in a matter of seconds. This causes your exclusive $75.00 lead to be worked more than you expected - but that is the name of the game. The Internet makes them easy to get but more people are getting them - don't be fooled the less that lead is sold the better but mix it up, do not put our eggs in one basket, but different types of leads and make sure the company has a good return policy.



"



We want to thank these companies for their insight and we will add more about or research in the coming weeks. From our findings Mortgage Leads are still a viable source for generating revenue.

Internet Mortgage Lead Generation

Are you looking for free internet mortgage leads? Are high advertising costs keeping you from effectively marketing your mortgage business? If you answered yes to either one of these questions, you can get free and almost unlimited internet mortgage leads by writing articles.

By writing and submitting your quality mortgage related articles to top internet article directories, you can market your products and services at no charge and create a reliable source of new customers.



Read on and I'll cover some key ways you can accomplish this powerful goal.

This is a newly discovered secret for many web savvy mortgage marketers: internet article directories really do work. Best of all, you can submit your material for free.

Look at it this way: the internet is a content hungry monster constantly "looking" for fresh material. Key search engines including Google, Yahoo and MSN frequently visit and "spider" web sites for fresh information.
For many website owners, creating fresh content themselves is nearly impossible.



Quite frankly, time and expertise will limit the ability of most website owners to continually update their web pages with new content.

This is where you come in.

As an expert in mortgage loans and real estate, you have the intellectual knowledge that others want. Trouble is, most people cannot afford or are unwilling to pay you for this information.

Instead, they go to the sources where free, informative articles are made available to them: the article directories. Chances are some of your competitors have already caught on and are already submitting their information to article directories.



Savvy authors, just like you, submit helpful, interesting and persuasive articles to these directories. Covering a wide variety of topics, the better articles are frequently picked up by website owners and placed on their sites.

So, what is in it for you? Well, if you play the game right you can include 2 or 3 different and useful back links in each article's resource box that will direct readers to your site.

If someone who manages a high performing site likes an article you wrote and decides to republish it on their site, the result can be hundreds - if not thousands - of free internet mortgage leads for you.



The beauty of article directories is they are free. You can submit your articles at no cost and website owners can take your articles and place them on their sites at no charge to them. The more you write, the more you can gain from this powerful web marketing tool.

To find article directories, simply visit your favorite search engine and search for "article directory" without the quotes. Here are a few article directories that have been around for awhile and attract quality webmasters:

EzineArticles.



com

ArticleDashboard.com

ArticleSphere.com

GoArticles.com

ArticleCity.com

Yes, you can gain mortgage leads without expending huge sums of money on advertising. By writing interesting, informative and persuasive articles your business will grow and prosper in no time. Again, at little or not cost to you!

By the way, if you would like to discover 10 proven strategies for generating more than 71 qualified mortgage leads per day, visit =>http://www.Mortgage-Leads-Generator.



com

Please feel free to reprint this article as long as the resource box is left intact and all links are hyperlinked.

Visit Hartley Pinn's Mortgage Training Article Directory for a complementary mortgage lead generation e-course.

Exclusive Telemarketing Mortgage Leads

Telemarketing Mortgage Leads are faster and more personalized than Internet Mortgage Leads. How do Telemarketing Mortgage Leads work? Let's take an example. Barry wants a mortgage loan. Barry, the borrower, fills the Form of Request for Mortgage Loan on a Lead Provider's website. Tina, a telemarketing representative working for the Lead Provider Company, contacts Barry over the phone, verifies all the important aspects in Barry's Lead (i.



e. property type, loan type, and state in which the property is located) and confirms whether Barry is really interested in the loan.

Immediately after this, she puts Barry on hold and phones Larry, a loan officer attached to a lender, and provides him with Barry's name, type of loan sought, and phone number. Larry, the loan officer, uses this phone number to preview the data associated with Barry, by using a standard web browser in his computer. Usually, lender firms have toll-free numbers to call.



If Larry is really interested, he phones Tina. She takes Barry off-hold and introduces him to Larry, the Loan officer. As soon as this is over, she disconnects, leaving Barry and Larry to continue with the sales process.

Exclusive Telemarketing Mortgage Leads involve a telephonic network of the Borrower, Lead Provider and the Lender. An increasing number of call centers, which began a few years back with Business Process Outsourcing and Information Technology Enabled Services, are proving their effective presence in Mortgage Industry as well, by functioning as Mortgage Lead Providing Intermediaries.



In Telemarketing Leads, the Lead Provider thus plays a very central role between the Borrower and the Lender, by handling the most important introductory phase for just a few minutes on the phone.

Exclusive Mortgage Leads provides detailed information about exclusive mortgage leads, exclusive internet mortgage leads, exclusive telemarketing mortgage leads, exclusive real time mortgage leads and more. Exclusive Mortgage Leads is the sister site of Life Insurance Leads.