If mortgage broker and has not thought this already from what I abruptly State - none of us trust! Certainly there is an enormous amount is to blame. From Wall Street to Main Street Everyone has an opinion on what we came here. Guess what? The customer thinks it was you.
Snapshot of the mortgage market in Florida
For the purposes of clarity, I will focus on a market - Florida. However, do not issueyourself, because you are not a mortgage broker in Florida.
The Miami Herald recently conducted a survey body "Borrowers betrayed." grub in the belly of the mortgage origination bad Florida during the housing and mortgage lending boom.
The Miami Herald investigation is clearly an angle on the consumer hot buttons: loan officers with criminal records, identity theft, no background checks, and traces of victims.
MiamiHerald events are the future fear for your customers:
From 2000 to 2007, regulators allowed at least 10 529 people with criminal convictions on professional work in the mortgage market. Of this, 4,065 cleared background checks after committing crimes that the law specifically requires regulators screen, including fraud, bank robbery, blackmail and extortion.
More than half the people who wrote mortgages in Florida during this time were not subject to any criminalreviewed. Despite repeated calls by industry leaders to on the screen, the Florida regulators have refused.
Faced with a rising epidemic of mortgage fraud - Florida now has the highest rate in the nation - the number of license revocations declined over the past five years, so that the borrowers at the mercy of predatory brokers.
During the peak of housing boom, ignoring the Office of Financial Regulation, adopted a state law in 2006 forced it to conduct national criminalbackground checks on applicants. The failure allowed people in other states - and trade in the Federal Court - Sentenced to loans in Florida without any supervision.
Regulators allowed at least 20 agents to keep their licenses after fraud committed a crime for loan, seemed sure you are prohibited from industry.
In this way the customer will always come to know.
Create a trust strategy
It could be a perfect startDebate about who else is responsible. However, I recommend a more productive effort - a strategy. Create a trust strategy.
Set the customer at the center of your business. Steps in your client experiences and emotions: confidence, anxiety, ignorance, vulnerable, insecure. Then design a process that systematically remove any of these fears.
Build your personal brand
One thing is certain, are not criminals long-term building and staffBrand. No, update profiles low, and become the next victim of a honeypot.
Spend your time building your personal brand. This is easily done on-and off-line. Definitely have your own website and blog, but also ensure that local companies and civic groups, you know. Participate in community activities. This brand building and community participation will build lots of good, verifiable connection with your name.
Do not be satisfied with personal branding.Even if you are a large company logo up, people buy from people. Give your customers complete confidence in your integrity and your company.
Institution of
One thing is a good person, but you are responsible. This is the meaning of being the next big question with mortgage customers. After all, there are probably many people were there good and bad that people in bad loans from simple incompetence.
Think of the formerClient list of fears? Education and exchange of knowledge is a valuable means to build confidence and remove any feelings of ignorance and uncertainty for the loan transaction. Create a blog, newsletter, or even weekly in the local newspaper prior to educate borrowers and their mortgage during the their experience.
Get right
known expert on influence and persuasion, Robert Cialdini highlights the strong effect of social isolation in his books andPresentations. The principle is simple: "The more people who can not find the right, especially since the idea is right." This is a simple cut short due diligence. When my friends and neighbors trust this person then, so will I.
Be careful, this principle is the strategy of the Trust. Get testimonials. Cultivate public endorsements. Earn the respect of local personalities and opinion makers. Building referral marketing your loyalty program.
"Climbing the distrustMountain
This council must be previously because of his power. However I did not want to lose. Morgan Brown Blown Mortgage blog describes a process of "Climbing the Mountain distrust" with mortgage customers. I have mentioned several times, but I'll give you the simple techniques here.
Confidence, to all intents and purposes the construction or destroyed by a series of simple promises. Either you perform or not. Promises such as:
Icall immediately
I check the status of your evaluation
I'll give you tips to improve your credit
Keeps you updated throughout the process
If you have questions, please call me (and I answer)
If mortgage customers to trust you after this mortgage mess must promise to keep a small bag and all.
Think of other things that should be the strategy of the Trust?
