Make Money With Mortgage Leads

When it comes to mortgage leads, your ultimate goal is to make money. Mortgage lead companies can provide you with a lead. The rest is up to you.



For starters, finding the right lead company is key. Be sure to do your research and find a mortgage lead company that sells good quality leads. Not the type of leads that are recycled, or bought from third party companies and resold over and over again.



When calling a prospect on one of your mortgage leads, you may at some point be confronted with the challenge of an objection from your customer.



This in no way is a reason to abandon the lead.



Some of the challenges you may be confronted with, are as follows.



"I am no longer interested."



If the prospect hits you with this line, chances are they got cold feet. This is understandable due to the fact that purchasing or refinancing a home is a very large financial undertaking.



Say something like this.



Oh, I'm sorry to hear that. After reviewing your on-line application, I was able to fit you into a really nice program based on the information you provided.



Nine times out of ten, this will catch their ear.



Another challenge you may come across is that they are working with someone else.



This could be true if you are purchasing your lead's non exclusively. Most lead companies will sell their leads four to five times.



If you are confronted with this challenge, say something along these lines.



Oh, I'm very sorry to hear that, I have a really great program I'm sure you would be interested in. If you have just one moment, I would be happy to go over it with you.



This approach will normally get them thinking and want to hear more. Make sure they understand the importance of shopping around in this industry.



If neither one of these approaches works with the challenges you are faced with by your customer, then send them an e-mail. Most lead providers do provide the address on the lead.



You may also want to mail them out some brochures about the products and services you have to offer.



Remember, you work hard for your money, so work your leads. Don't give up after the first objection, and your closure ratio will be sure to go up.

Internet Marketing Strategies For Explosive Network Marketing Online- Part 1: Residual Income & Solving Cash Flow Problems

I am an Online Marketing Consultant who specializes in helping any network marketer, marketing any network marketing company, to succeed and allow them to climb to the top of whatever company or business they are marketing.



I've put together for you a short 5 article mini-series that is going to explain to you the top 5 internet marketing strategies that will allow you and any other serious network marketer to climb to the top of your business and join the ranks of the top earners across the industry.



In my first article, I am going to start with discussing residual income & solving cashflow problems.



Residual income is key to wealth building, and network marketing is an excellent tool for this, as financial experts like Donald Trump and Robert Kiyosaki (Rich Dad) will tell you. You work hard at something for a while now, so that tomorrow you will be getting constant income from the efforts you are putting in today.



The idea of residual income is the most appealing thing about network marketing.



People like you and me come to the network marketing industry so we can ideally build a business and work like crazy for 5 years or so, and walk away with a 5 figure residual income check every single month for the rest of our lives.



I want to to show you how to do that in the most effective way possible. I want to show you the kind of program and strategies you should have in place if you are serious about attaining that type of residual income for years and years to come.



Did you know for those who really want to work at this business, 95% of all people who stay with their network marketing company for 10 years will reach the highest level of their company’s compensation plan, which is usually at least $500,000 annually?



Unfortunately, the number one reason why most people fail at network marketing is that they run out of money before their residual network marketing income begins to really kick in.



So, the question is, how to you get to the point where you can live off of or retire on your network marketing company's residual income compensation.



I don't know any business that can survive without solid cash flow coming back in. If you don't have that, you are out of business.



So, to survive in network marketing, you need is to have a cash flow program in place that is going to quickly pay you hundreds or thousands of dollars each and every week.



This is the upfront cash flow that is going to start allowing you to make some serious money.



Money that you can throw right back into your business so you can start creating that huge huge empire that you are here to build if you are serious about network marketing.



You can't wait for that small residual check to show up next month. You need to be online marketing, and having the cash flow coming in today so you can pay the bills, put food on the table, pay the mortgage, and most importantly so you can build your business.



You got to have cash flow coming in now.



Unless you market in this fashion you will go broke long before you collect those serious residual checks years down the line.



And I have some ideas for you. I want to give you access to the most powerful cash flow program for network marketers on the planet. What I’m offering here isn’t optional, its essential if you’re serious about this industry and your business.



I’ll give you more information in Part 2 of my Internet Marketing Strategy for Explosive Network Marketing Online series-- Lead Generation & List building.

Loan Officer Marketing - Why Realtors(r) Don't Read Your Brochures

When you place brochures from every mortgage company side by side, you can't help but notice the similarities. Each piece mentions that they have every possible loan program available, proven & experienced professionals, fast & friendly service, a list of documents needed to process the loan, a promise of individualized attention and a commitment to professionally serve the client.

This is fine and dandy for consumers, but what about your brochure for real estate agents? If you're giving to agents the same brochure you give to clients, does it help you stand out? Probably not - and even if you do have a separate brochure for agents, does it avoid the 3 most common mistakes?

Brochure Mistake #1 - Feature-Driven Messages

This is the colossal mistake with most brochures.



Here's a quick list of features often mentioned in mortgage brochures; loan rates, APR, quality service, mortgage insurance, points, refinance, payments, purchase, full service, originate, retail, interest-only, option-only, ARMS, free quote, to name a few.

Features don't tell the reader anything. Sometimes it only confuses them more about your service. When an agent reads your brochure, they're reading it for one reason. They want to know, "What's in it for them.



" If you've been in sales for a length of time and have been a good student of it, you know that people are interested in hearing benefits, not features. But wait, there's a twist.

If you sell widgets, your brochure follows an old school formula. It describes what the widget is (feature) and than tells the customer what the widget will do for them (benefits). Pretty simple, isn't it?

But you're in the mortgage business. Or better said, you're in the service business. Wherein lies the caveat, when you sell a service, it's invisible.



You can't touch, smell or see it. Even though describing the benefits an agent receives from using your services is helpful, it's not enough.

If you want your brochure to make a difference, the kind of difference that gets noticed by agents, than describe the problems they have that you can solve for them.

It's a strange phenomenon, but dreadfully true. Agents are more interested in reading about their problems than reading about the benefits of your services, or features for that matter.

Brochure Mistake #2 - Use of Jargon

Jargon is like, "Swahili," a confused, unintelligible language.



It's words that you understand, but leaves an agent clueless. Jargon comes across as obscure and pretentious. Instead, keep things in simpleton terms. Your brochure should focus on expression, not impression. Using buzzwords, stylish words or phrases can come off as pompous.

Jargon slows down or stops the reading process. Avoid it by writing your brochure in a casual voice, as if you're having a conversation with the reader. In English class you were taught to write very formal, remember, your brochure isn't a term paper, it's an opportunity to persuade and shape one's perception.



Make use of pictures to communicate, they're only worth a thousand words. Agents understand with their eyes. Graphs, charts, photos, and pull quotes are examples of conveying or supporting key points.

Everyone's brochure mentions good customer service. As an alternative, use a flow chart to demonstrate your service, and than support it with satisfied client testimonials.

Brochure Mistake #3 - Me-tooism Disease

Don't take offense - most of us have this disease. You see what might be working for someone, so you copy it for yourself.



It's easy to grab the leading competitor's brochure and copy some or all of it. Years ago for instance, rate sheets were a hot marketable brochure. You could distribute a few hundred and get a respectable response. Well, when you have hundreds of loan officers copying it, guess what happens? It wears out, but we keep using it.

Me-tooism isn't worthwhile. Look at how much mail you're still getting from other mortgage companies trying to get you to refinance. And they use the same formatted letter as everyone else.



The letter specifically states, in bold print, how much you could be saving, and includes an advertised low rate. Sometimes it's printed in the form of a fictitious check ready to be cashed.

Don't be afraid to be different. It's easy to use what others have and challenging to come up with originality. But it's originality that can earn the biggest reward.

The Power of a Well-Crafted Brochure

Like a good movie plot, a well-crafted brochure sets the storyline in motion. It shapes an agent's perception before you sit down with them - curtailing rejection and lessening resistance.



It provokes thought in their mind, making you more memorable. And it helps you stand out and be noticed among a huge crowd.

Jeff Nelson helps mortgage companies and individual loan officers increase loan originations by developing customized relationship-building strategies that secure quality relationships with real estate agents.

Click here to get a free copy of the Marketing Planning Guide, a 20-page workbook designed to help you outline a strategy to becoming an Agent Magnet.



Visit us at http://www.loan-officer-marketing.com

Edwards Says Bush Will Eliminate Tax Deductions for Home Mortgages, Charity, and Health Care; Says Bush Tax Plan as Dangerous as Socialism, Will Further Endanger Working Families and Middle Class

Cleveland, OH September 28, 2004 -- Democratic appointee for carnality admiral John Edwards accursed the Bush administering for antibacterial the backbone of the common and abrasion the American economy.







Delivering his above bread-and-butter abode in Cleveland, Edwards said, "The admiral has spent the accomplished four years alive to about-face the tax accountability assimilate humans who work, while eliminating taxes on unearned income. The Bush administration's new 'tax reform' plan, as appear in a announcement appear by his above Treasury Secretary, is a adventuresome assiduity of the President's history of confined appropriate interests on the backs of alive Americans.



"







"The President's plan will accession taxes on archetypal families and yield abroad deductions for home mortgages, alms and bloom care, affliction average chic families even added than afore and advantageous appropriate interests."







โ€œThe President's new โ€˜tax reform' is the ultimate announcement of his values,โ€ said Edwards. โ€œWe don't apperceive all of the details, but we apperceive that humans who accede hundreds of millions will pay nothing; firemen and waitresses and alive humans will pay everything.



And we apperceive his plan will yield abroad the a lot of important allurement for the individual a lot of important anatomy of ownership: it will annihilate absolutely the tax answer for home mortgage interest.โ€







Edwards apprenticed to action every day for an bread-and-butter plan that will absolve the advantageous admiral of America's workers and companies, actualize millions of good-paying jobs and strengthen the average class.







โ€œMake no mistake. Bush's tax calendar is the a lot of abolitionist and alarming bread-and-butter calendar to hit our shores aback socialism a aeon ago,โ€ said Edwards.



โ€œLike socialism, it corrupts the actual attributes of our capitalism and our chargeless action tradition. It is not a plan to abound the American economy. It is a plan to base the American abridgement and compress the winners circle.โ€







In his speech, Edwards criticized the accepted administering as a Do-Nothing Presidency if it comes to creating jobs, bringing down bloom affliction costs or allowance adolescent humans go to college. Edwards said Admiral Bush's amiss choices accept hobbled the abridgement and destroyed the celebrated backbone of the average class.



Edwards said that all of America has been awkward by the Bush abridgement over the endure four years, with almanac job losses, skyrocketing costs and falling incomes. The adverse accompaniment of the abridgement is the aftereffect of Admiral Bush's bootless administering and alarming ideology, acclaimed Edwards.







"George W. Bush has not fought adjoin this course of job loss. He has not activated our barter laws and has bootless to abode Chinese bill manipulation, putting American businesses at a disadvantage.



While the Bush administering accepted outsourcing as an bread-and-butter strategy, bags accept apparent their jobs alien overseas."







Edwards aswell criticized the President's new tax calendar as allurement American values. โ€œIt's time to acknowledgment to the abstraction that fabricated this country great,โ€ said Edwards. โ€œInstead of allowance affluent humans assure their wealth, we should accolade the plan of America's average class.โ€







Edwards apprenticed that he and John Kerry would actualize an abridgement that would account plan and responsibility, rather than wealth.



The Kerry-Edwards plan rests on the abstraction that the average chic is the engine that drives the economy. Kerry and Edwards will actualize absolute bread-and-butter advance by deepening and accretion the average class.







The Kerry and Edwards plan is to actualize a stronger American economy. They plan to actualize good-paying jobs in America by catastrophe tax break for companies creating jobs across and by acid taxes for 99 percent of businesses. They plan to advice average chic families with tax cuts and to lower bloom and activity costs.



They plan to restore America's aggressive bend by catastrophe activity assurance and by advance in added analysis and development. And they plan to restore bread-and-butter aplomb by acid the arrears in bisected in four years, and paying for every proposal.







โ€œThis plan will strengthen and aggrandize the average chic so that the American dream of architecture something bigger is never replaced with the dream of just accepting by.โ€







โ€œJohn Kerry and I will put America aback on a blameless aisle area plan is rewarded, the average chic expands, and the American Dream is there for all who are accommodating to plan for it,โ€ said Edwards.



For added data on the Kerry-Edwards plan for Bread-and-butter Recovery, go to



http://www.johnkerry.com/issues/economy/