Cheap Mortgage Leads

Cheap mortgage leads can be had if you know where to look around for them. A good mortgage lead can mean the difference between a mortgage firm that is mediocre with sales and a firm that is very successful. More and more mortgage companies are turning to using leads in order to drum up new sales - especially with the economy in turmoil and the housing market in dire condition.



There are several ways you can get cheap leads. One way to ensure you have access to an abundance of cheap leads is to look at getting aged mortgage leads.



These are leads are about 6 months old. Now, initially, you may think aged leads are worthless because they have been targeted by many other mortgage agents and companies. And you are right, they have been targeted. But because of their age, you can pick up these for dirt cheap. Some of the leads may be in a position now to get a mortgage - a position they might not have been in 6 months earlier.



Now, there are a few things to consider with leads. The most important thing is that leads must be of good quality.



With the best mortgage leads, you can expect a conversion rate of about 10-20%. Aged leads may have a conversion rate closer to around 5%. However, they are only a fraction of the cost of the fresh mortgage leads. This makes them well worth the investment, if you are simply willing to put a bit more effort into telemarketing your leads.