Introducing Digital Mail Maker, one of the first Automated Sales and Marketing tools for Branded Customer Contact through Web, Email, Print, and Fax Channels

San Diego, CA February 28, 2004โ€"-Digital Mail Maker (DMM), a leading provider of on-demand and personalized marketing solutions based in San Diego, Calif., today announced the availability of one of the industry's first automated sales and marketing tools that allows for branded customer contact through web, email, print or fax channels.







DMM is a hosted application that stores branded templates for email, fax and print media as well important pre-structured sales/product messages. These templates and messages can be instantly composed and sent to customers and prospects, individually or in batches, through any media channel.



DMM provides branding and portability of marketing across all of these channels, when typically a different application is required for each function.







โ€œDMM integrates sales and contact management, marketing, and customer service and support software tools into one affordable solution,โ€ said John Schlesinger of Deluxe, a San Francisco skateboard marketing agency. โ€œIt bridges the gap between sales and marketing and integrates offline advertising with online efforts.โ€







DMM's full-automatic and semi-automatic delivery of sales messages benefits all involved, including:



o Marketing Directors have more control over outbound content sent by salespeople.



o Sales Managers can monitor and oversee salespeople's use.



o Salespeople get an easy-to-use marketing engine that only requires a 15-minute learning curve.







The DMM tool uses very basic CRM functions to track and build a database of customer contacts. Within each company account, each user on the system has an individual contact list management module for storing their client information. By marrying digitally stored marketing with the contact manager, DMM easily personalizes all marketing media.



DMM also features a campaign tool that generates custom web landing pages that collects information from visitors sent there by all methods of advertising. DMM assists the website in tracking the effectiveness of any type of ad campaign designed to push customers to the internet. When customers come to the website to follow up on ad campaigns, the system automates the capture, initial response and subsequent management of the leads collected.







Reporting tools show up-to-the-minute reports of all activity on the system.



The system automatically stores a complete history of what was sent, who sent it and when it was received. The DMM system is also accessible from any computer with internet access.







โ€œDMM is simple to learn and easy to use. It provides better benefits than other CRM solutions without the significant expense, learning curve or failure to achieve return on investment goals,โ€ said Joe Dahleen of Mortgage Investment Lending Associates. โ€œThere's finally a marketing distribution tool that will actually get used by busy sales teams.



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For more information about Digital Mail Maker, visit http://www.digitalmailmaker.com or call 800-433-5135.







About Digital Mail Maker



Digital Mail Maker (DMM) is a leading provider of on-demand and personalized marketing solutions. DMM is a hosted application that can send personalized marketing and sales messages in the format best suited to the needs of the person making the request -- email, website, fax, PDF or print. It bridges the gap between sales and marketing by personalizing and sending stored preformatted marketing messages on demand.



The DMM website is designed to help small-to-medium businesses generate consistent, branded, personalized marketing across any media channel requested by their clients and prospects.







Digital Mail Maker was recently honored by the InfoWorld 100 as one of 100 companies that demonstrated the most creative use of cutting-edge technologies to further their business goals. The InfoWorld 100 recognizes companies like Digital Mail Maker that made the best use of technology to enhance their businesses.



A full list is available at: http://www.infoworld.com/565