If you are a mortgage broker or direct lender?

Are almost always a lower interest rate and reduce the total cost of a mortgage broker versus a direct lender. This is because a broker is a "professional shopper", the state has access to all your borrowers. It can also help avoid the frustration, headaches and time by switching to another bank lending conditions have become a deal killer. Some clients are under the impression that the mortgage broker applies aReason to go for help with a direct lender, broker but the costs are low compared to savings, you reduce a lot of fun with the lower monthly payment. With a direct lender not have this luxury.

Another problem with using a direct lender is that they have no flexibility. While you might think are "perfect borrower can easily be suspended by a creditor and you can be sure that they do not run and advise you to go with a providermore liberal policies. This would be to admit when they are difficult to manage!

There are many ways, an application for a mortgage loan can be denied and the borrower is almost always surprised, confused and angry, especially if they are large, low loan-to-value ratio and good income. The many reasons why a credit application may be rejected, is beyond the scope of this article, but may have problems working with many by an experienced, professional loan agents, which can eliminatewith customer references and proof of his resume.

Mortgage Leads - Importance of Its Quality

Mortgage leads are valuable data that anyone can obtain from potential loan consumers. There are many mortgage brokers that utilize loan lead data as this information provides them with important ideas on the mortgage specifics that customers might want.



Internet is recognized as a significant tool that many loan searchers and as well as loan brokers can use in order to obtain data and information pertaining to loans and mortgages.



Applications done on the internet is now becoming a popular trend. As potential applicants accomplish such application forms, this generates a great number of mortgage loan leads useful to many brokers. Such leads are readily made available by way of various kinds of loan lead generators found on the internet.



When it comes to quality, mortgage loan leads must be fresh although it is not automatic that if leads are of good quality, they can close. The fresher the leads are, the bigger is the chance that they can close.



In order for a mortgage lead to be considered fresh in quality, it must be at least younger than 48 years.



Accuracy of loan lead information is likewise very important. These days, one of the biggest challenges that generators face is ensuring the quality of the information that they obtain from users. Today, there exist numerous software programs that ensure lead accuracy. One of the most recent developments in this field is the development of a program focused on phone and location verification.



Another criterion that generators must consider when looking for good mortgage loan lead is the truthfulness of data. It can only be considered true if the lead generated came from a person who possesses genuine interest in getting loans. How to verify truthfulness can be quite difficult, but when done with the right research, this can be successfully achieved. For example, some websites provide bonuses and incentives to anyone who accomplishes generation forms. If you really want quality loan lead, you must stay away from these types of lead generators.



Closing percentages on leads especially ones that are available on the internet are low. As it is, closing rates of leads at 8 to 14% are considered good rates already. On the other hand, accuracy of data on online leads is expected to be at around 80%.



Mortgage leads may be closed depending on how a person is quick to respond to the loan lead. The quicker he responds, the higher is the closing probability. The very first thing to do is contact the lead generator. Questioning him with regards to the lead will give you answers about the specific client needs.



After the queries, quotes can now be offered immediately to keep the client from dangling.

Pinnacle Direct Funding Corporation Partners With Informative Research to Offer Mortgage Professionals a New Choice on Flex Express

GARDEN GROVE, CA June 18, 2004 -- Pinnacle Direct Funding Corporation (PDFC), a wholesale Alt-A, niche, and sub-prime lender, and Informative Research (IR) announced today that mortgage professionals now have the ability to order and reissue IR credit reports through the Flex Express automated underwriting platform. By aligning with Informative Research, PDFC continues to give their customers a direct link to new industry technology.







Current and prospective Pinnacle Direct customers can access a streamlined account management web site hosted by Informative Research at http://www.



informativeresearch.com/PDFCBroker. Mortgage professionals who visit the site experience a streamlined sign-up process whereby they can begin to receive flexible, customizable mortgage delivery options, including access to Flex Express, Pinnacle Direct's proprietary underwriting system that accelerates the loan approval and closing process.







โ€œPinnacle Direct has always shown our customers that we are committed to developing partnerships that will maximize their revenue opportunities,โ€ said Sean Brogan, President of Pinnacle Direct Funding Corporation.



โ€œBy selecting Informative Research credit reports for our Flex Express underwriting system, we can continue to assist our customers in customizing business solutions that lead to long-term success.โ€







โ€œInformative Research appreciates the opportunity to partner with a rapidly-growing mortgage lender who believes in the value of strong relationships,โ€ stated Bill Dufour, President of Informative Research. โ€œMortgage brokers rely on the quality of information within the credit reports they order, and require a smooth submission process as they seek the best loan for their borrowers.



In developing a streamlined site with Pinnacle Direct, Informative Research can again fulfill our commitment to create alliances that benefit the mortgage broker community.โ€







Pinnacle Direct Funding's Flex Express automated system is a proprietary decisioning tool that reduces documentation requirements, thereby accelerating the loan approval and closing process. Flex Express allows users to import loans from their loan origination software (LOS) directly into a Fannie Mae DU(TM)/DO(TM) format.



Pinnacle Direct Funding approaches lending with the โ€œPDFC Advantage,โ€ offering customers the fastest and most reliable technology to help them focus on their business objectives. Working with Informative Research allows PDFC to share the benefits of Flex Express with brokers while providing a one-stop solution to their business needs.







About Pinnacle Direct Funding Corporation



PDFC is a wholesale Alt-A, niche, and sub-prime lender that originates loans through a select list of nationwide broker clientele and is headquartered in Orlando, Florida.



Visit us online at http://www.pdfc.com for more information.







About Informative Research



Informative Research is a privately held information provider, servicing the mortgage lending industry since 1946. Informative Research was founded to provide research services aimed at reducing the risk faced by the banking and lending community. During its 58-year history, IR has evolved into one of the nation's recognized leaders for full service mortgage information services, distinguished by its implementation of technology and its Commitment to Customer Excellence (C2E), which emphasizes extraordinary relationships with the lenders, brokers, and agents involved in the loan process.



For further information regarding the benefits of working with Informative Research, please contact us at 714-638-2855, or visit http://www.informativeresearch.com.







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